Monday, August 31, 2015

Facebook Finally Cracking Down On Video Pirates

YouTube takedown notice image
Facebook has really been pushing its video service as a real challenge to YouTube, but it's failed in a couple of big areas - monetization and piracy. Now it looks like the service is finally rolling out a system to at least take care of the pirates.

On YouTube, if someone is using your video or music without permission, a technology known as Content ID sniffs it out and notifies the copyright holder. The channel using the video or song without permission is then given 2 choices - either taking the video down or allowing advertising to be placed on the video, of which most of the income will go to the content owner.

This is how money is made on YouTube. Not so much on the video you post, but on the many others that repost it virally.

Unfortunately Facebook hasn't had any method of doing that - until now.

The service is rolling out what it calls a "video matching technology" that will let content owners tell Facebook that a video clip belongs to them.

This is an important first step to monetization, which is crucial if Facebook wants to give YouTube a run for its money.

Facebook says that it now fields more than 4 billion daily video views, but some estimate that as many as 70% are videos that were illegally lifted from YouTube. Now there's a way for the original posters to begin to take advantage of what Facebook has to offer.


Friday, August 28, 2015

3 Ways To Discover New Hashtags

Hashtagify.me image
Hashtagify.me
When it comes to many social media platforms, hashtags are the bread and butter of organic SEO. Finding the ones that work is always a challenge, but a number of websites can help you along the way. Here are 3 that I've found to be especially good.

1. Hashtagify.me. This is one of my favorites. Just search for a hashtag and Hashtagify.me will show you its popularity as well as other connected keywords and their relevancy (see the graphic on the left). It also shows the latest trending hashtags, influencers who use the hashtag, and the latest tweets.

2. Topsy. Topsy is a great tool to check on the popularity of a hashtag. It will give you the number of people who have used it in a tweet in increments from a day to a month as well as a sentiment score. There's also a trends chart so you can see if there are certain days when the hashtag seems to be working the best.

3. Twitter Advanced Search. I've always been big on a basic Twitter search at search.twitter.com, but its Advanced Search takes it to the next level. It allows you to zero in on a keyword phrase, a URL, a person, place or date and see the latest trends and tweets.

The next time you're going to post anything that uses a hashtag, check it out on a couple of these sites to see how powerful it is or find an alternative. It could mean the difference between someone reading your post or not.

Thursday, August 27, 2015

Survey Finds The Music That Label Execs Hate

Lady Gaga running a record label image
Billboard Magazine just conducted an anonymous survey of label execs and the results are interesting, to put it mildly.
  • Taylor Swift is the artist that most would like to sign if just starting a label, followed by Lady Gaga and Adele.
  • Speaking of Gaga, she was named the artist that isn't running a label but should be.
  • 62% said they had a better handle on technology than the average 14 year old (I don't know if that's something to be proud of or not).
  • 54% said that they'd take a job with Apple or Spotify if the money was the same as what they're making.
  • 71% said Jay-Z's Tidal streaming service would last less than a year.
  • 58% of execs admit that the music industry is unfair to artists.
  • There was one topic that was a little surprising. When asked which type of music they hated the most, Rap/hip-hop was #1, followed by EDM and pop.
The survey also asked a few gossipy questions that had many execs up in arms, the most salacious being "Who do you believe, Kesha or Dr. Luke?" Kesha has taken legal action against Dr. Luke (her longtime producer) accusing him of a variety of sexually related charges.

So there you have it, a short but interesting look into the psyche of the executives running the music business today.

Wednesday, August 26, 2015

Instagram May Have Hit A Plateau

Instagram plateau image
Social networks are a lot like artists, bands and music - they're hot for a period of time but usually don't stay that way. This looks to be the case with Instagram, which may have already hit a plateau in terms of users and engagement.

According to social analytics company Locowise, Instagram follower growth is down to just 0.34% in July, a decrease of 77% from May alone.

Engagement was also down by 19% from May.

Both these figures are still better than Facebook, although not by much, and way better than Twitter.

That said, the days of Instagram being the hot new network on the block may be numbered.

That doesn't mean that you shouldn't abandon the service though. If your fans are there and they're actively engaging with you, then there's no reason to change your strategy.

If your posting and no one seems to be home, then it might be time to re-evaluate whether Instagram fits into your long term online goals.

Tuesday, August 25, 2015

Most Played Artists On Beats 1 During Its First Month

Beats 1 on iPhone image
There's been some grumbling about the music being played on Apple Music's vaunted Beats 1 global radio station after the first month. For one thing, it appears that the music is repeated in 12 hour blocks so it's not truly a 24 hour station.

Secondly, it's hardly global in that almost all of the songs played are from English speaking countries. Finally, the tastes of the DJs seem to lean heavily towards hip-hop and alternative.

Here's a list of the top Beats 1 artists and how many times they were played in the first month of the station.


You can find a lot more interesting data about the Beats 1 playlist in the Quartz article.


Monday, August 24, 2015

Room Tuning Expert Bob Hodas On My Inner Circle Podcast

Room tuning expert Bob Hodas
This week I'm pleased to have on my podcast the go-to guy that studios big and small use to fix the sound of their rooms - Bob Hodas.

Bob has been tuning rooms for over 20 years and there's nothing he hasn't seen. From big commercial studios (like the famous Record Plant) to home studios to mobile trucks to dubbing stages to home theaters, Bob as tuned them all.

In this episode we discuss some of the common problems that listening environments have, as well as how he goes about tuning a room.

On the intro I'll take a look at the music video site Vevo and why Warner Music might finally sign on, and look a little into the pitfalls of self-production.

Remember that you can find the podcast at BobbyOInnerCircle.com, or either on iTunes or Stitcher.

Universal Music To Get A Piece Of Soundcloud

Universal Music Group logo image
Soundcloud is trying hard to go legit and if industry insiders have it correctly, a deal with Universal Music is imminent. This would be the second of the 3 major labels to license their music to Soundcloud, the first being Warner Music Group in November of last year.

As with most licensing deals these days, Universal is said to have pushed for equity in Soundcloud as well as an advance in exchange for the deal. Warners already owns 5% of the company, and it's said that Universal will actually receive a larger piece based on its market share, which is much larger than WMG.

This is a continuing trend in music distribution today where the 3 major labels will not grant a license unless they receive equity in the company. This worked out well for Warners in the Beats Music deal when Apple purchased the company, as the holding company that owns Warners walked away with a hefty profit.

The major labels are hoping that happens again with Spotify (they all hold equity), and now also with Soundcloud.

Of course, none of that income goes to the artist, falling instead to the company's bottom lines. Once again the artist only sees a trickle of the major income. Same as it ever was.

Friday, August 21, 2015

Are Online Dating Sites Killing Live Music?

Empty bar caused by online dating image
Bar managers are complaining that online dating sites like Tinder are taking a bite out of their business, and not just in the US either.

Australia is one of the last bastions for a healthy live music scene but it's been suffering a lot lately, and many feel that's because it's easier (not to mention cheaper) to hook up with someone from the opposite sex through a phone app than in a bar.

Live music in the US has gone through ups and down over the years, but for other reasons. There was a peak of activity during the 70s when almost every town had multiple bars that showcased live music, many on almost every night of the week.

The reason why live music proliferated then was because the drinking age in most states had been lowered to 18, mostly because of the Viet Nam war.

At the time the youth of America declared "old enough to fight, old enough to drink" and many in their state congress agreed, so bars sprang up everywhere to cater to the thirsty youth. The best way to get them into a bar was with live music, so real live paying gigs where everywhere as a result.

That all began to change in 1982 with the MADD (Mothers Against Drunk Drivers) campaign that got every state to raise the drinking age back to 21. The new and much tougher DUI laws then caused many to question whether it was worth even going out for a drink. Bars closed everywhere and the music business hasn't been the same since.

One of the things that has never changed is that young people go to bars with live music to connect romantically. Take that element away, and you can see why live music venues might suffer.

Still, blaming online dating sites might be a little extreme. Could it be the music, perhaps?

What do you think?

Thursday, August 20, 2015

Google Launches A Dedicated Hangouts Site

Dedicated Hangouts site image
As predicted, Google has begun the process of spinning off its popular Hangouts from Google+ by launching a new dedicated Hangouts site.

The new site allows you to do everything from instant messaging to one-on-one video calls to the killer app of G+ - group Hangouts, or Hangouts On Air.

The new site looks good and is easy to use compared to Google+. There's a navigation panel on the left side that allows you to switch between your phone contacts, chat contacts and conversations, but the main part consists of the big three buttons in the middle of the screen (see the graphic on the left). These allow you to immediately initiate a video call, phone call or message.

Everything is pretty much the same as it is in G+ after you initiate a call.

This is only the latest step in dismantling Google+ as Photos was spun off from the service in February.

While not a success as a social network, Google+ did have a few killer features in Photos and Hangouts, and thankfully they'll continue to live on.

Wednesday, August 19, 2015

Can 1 Trillion Streams Save The Music Business?

1 Trillion Streams image
It’s funny how all the players in the music business are faced with the same questions when it comes to streaming distribution. Are all streams being counted? How many actually generate revenue and how much is it? Is the revenue actually making it to the right places?

Artists, bands, musicians, songwriters, managers, labels and publishers ask these questions every day and the answers they receive are often vague, or worse, contradictory. 

Take for instance the latest data from a survey conducted by Next Big Sound that counts the number of streams for the first 6 months of 2015. The company found that there were 1,032,225,905,640 (or 1.03 trillion) song plays on Pandora, Rdio, Spotify, SoundCloud, Vevo, Vimeo and YouTube during that period.

Now what’s interesting is that this is only a partial list of streaming services with significant subscriber bases. iTunes Radio, Deezer, Slacker, Rhapsody and Google Play, among others, weren’t included, so this total could actually be low.

Now here’s where the confusion comes in. Nielsen Music’s mid-year report states that there were only 135 billion on-demand streams during the first half of the year. This was based on data from AOL, Beats, Cricket, Google Play, Medianet, Rdio, Rhapsody, Slacker, Spotify, Xbox Music and YouTube/Vevo. 

As you can see, only Rdio, Spotify and YouTube/Vevo were included in both surveys, but doesn’t that 135 billion figure still feel a little low? Some discrepancy is understandable due to the fact that Nielsen only included interactive services and not radio-like services like Pandora, but a difference of a factor of almost 10 screams out that something’s not quite right here.

Then there’s the question about getting paid, because after all, 1 trillion is a lot of streams. 

It would be nice if there was a single rate that each and every stream was worth regardless of the streaming service that it came from, but unfortunately it’s not that simple. 

For instance, interactive streams where the user can actively choose which song is streamed (like Spotify) pay a higher rate than non-interactive streams that are more radio-like (like Pandora). Plus the free tier of both pays less than the premium subscription tier. To make it a little crazier still, different countries may pay different rates, Spotify pays what amounts to a bonus for greater market share, YouTube pays less than them all, and some views might not pay anything. Read more on Forbes.


Tuesday, August 18, 2015

Twitter Ups Its DM Limit

Twitter DM image
This may or may not have a bearing on your Twitter use, but the company has just dropped the 140 character limit on Direct Messages. The new limit is 10,000 characters, which should be more than enough for a long winded conversation.

Keep in mind that this new limit is only for private DMs and doesn't affect the 140 character limit on public tweets. As a result, the new DM limit might be moot for those that use Twitter mainly as a promotional tool to broadcast news to a fanbase, although it will be a benefit if you're using the new Group DM feature.

The change is set to roll out within the next couple of weeks across both Android and IOS platforms, as well as Twitter.com, Tweetdeck, and Twitter for Mac.

In other Twitter news, the company has made available every public tweet ever posted in Twitter's 9 year history to the social tracking service Gnip. It's just one more reason to always stay civil on Twitter, because those nasty tweets can someday be resurrected.

Monday, August 17, 2015

Producer/Music Director Rob Shrock On My Latest Inner Circle Podcast

Rob Shrock image
On the latest episode of my Inner Circle Podcast I'm pleased to have musician/producer/music director Rob Shrock as my guest.

Rob has played with a host of A-listers including Stevie Wonder, Elton John, and Adele, and has served as musical director for music legends Burt Bacharach and Dionne Warwick, and for the 72nd Academy Awards Show.

You might also be familiar with Rob through his articles in Keyboard, Electronic Musician, Mix and Remix magazines.

In the intro I discuss the new QuickHitz radio format that many artists so despise, as well as the 6 things I always bring to a session.

Remember that you can find the podcast at BobbyOInnerCircle.com, or either on iTunes or Stitcher.

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