Twitter Has A Quitter Problem

The major social networks all have their own set of problems. Facebook is beginning to lose people and brands because they have a harder time reaching their friends and followers unless they advertise. Twitter, on the other hand, has a problem in that it's more of a broadcast medium, and not easy to pick up followers unless you have something that many think is worth following.

As a result, Twitter has a growing apathy problem, as more and more people have accounts but aren't active on the network. Here's a great chart from Statista that reflects a Reuters/Ipsos poll on the subject.


You will find more statistics at Statista

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